miniMBA: Enhancing Market Presence

The best product or service can only succeed with a strong market presence; Branding, Digital Marketing, and User Experience are three components that must be considered on the way to the marketplace. Leveraging and managing a brand identity is a science as well as an art, and promoting the brand in a meaningful way to a receptive audience will lead to a positive experience and ensure relevance and longevity. Miami University's miniMBA program is a set of five, 3-module groupings, each focused on a different area of business. Each module within the grouping is led by a renowned faculty member(s) of Miami University's Farmer School of Business. Combining all five modules will lead to a full Miami University MiniMBA certificate, but each 3-module grouping also results in a badge showing completion of this specific course and allows for immediate sharing.